Atracks

I attended a day long course with Sally Kavanagh of Atracks, Ringwood in December 2007. For what its worth here are my edited action points / notes. I'm ashamed to say I've implemented very few of her suggestions... yet.

Use PPC Keywords to find out which natural keywords are important

Try ppC to test market eg Ireland

Standard time is PACIFIC time

Link Adwords with analytics account (already)

Campaign and Group levels

Geographical – ISP – based in Dorset ??

Pause ad at weekends

See paid / not paid ads on analytics

Adsense

Search content

GOOGLE Wordtracker £15pm or free trial of limited version for a week (instead of webposition gold)

3 versions of your ad concurrently – moniter in analytics

Prepayment into a fund for payments (controls does not run away with you)

Concurrent ads – x3 adds concurrently

Analytics – gives ad words page per click: pages /visit, ave time on site, bounce rate %, % new visits

Traffic sources

Google groups – google analytics – for beginners

Beginners group physical meetup – meetup.com

Bounce rate – for landing page <<30%

Keyword insertion – allows insert keywords auto into both the text of the ad and the landing page URL

Analytics is better than conversion ex google

Google Analytics

TLA

E-consultancy.co.uk –

Capture data by analyse log

AW stats, clicktracks, webtrends

Capture data by javascript tagging

Google analytics, omniture

Will not collect info on pdf downloads or when spiders visit

Google analytics setup

Filter out own IP and staff address

www.lawrencegoetz.com/programs/ipinfo

www.oakleighcomputers.co. uk

Web analytics google group forum

Site overlay for number of clicks!!!

Change order to optimise site architecture

External links – to monitor a link to a page on a differnat site add the following code to the links url

onClick=”javascript:urchinTracker(‘/outgoing/datamind.co.uk’);”>

goals and funnels – goal =thank u for your order or thank you for newsletter or contact page for phone numbers

analytics settings > website profiles >settings >edit

funnel – series of pages a visitor must follow in order to ‘convert’#

cycle: action >measure > report > analyse > action

Key Performance indicators in Kaizen cycle

KpI

Traffic, goal conversions,bounce rates, pop. Landing pages, content that people find interesting

Ratio new/returning visitors, ave. rev.per visit, ave.order value

Email support requests, int. search engine use

Bounce rate if good – use for a keyword for natural search

Set Google Analytics AND Adwords a/c for separate websites

Set up a different profile OR DIFFERENT ACCCOUNTS

VISITS / VISITORS (green v red) new v old visitors, bounce rate, goal pages

£400pm for stats to customers USING ANALYTICS!!